Social media management is when you post social media updates on behalf of the company that hired you. This could be on pages, profiles, and communities such as Facebook groups. A lot of planning (creating a management strategy) goes into this. As you need to post the right kind of updates that will attract the correct audience and engage them.
They also need to be sent out at the right time. You will even need to perform other tasks like following people, creating visual content, responding to comments, studying analytics, creating reports, and keeping your clients updated on the progress you have made. Time management and communication skills are critical to get this right.
The audits help estimate if the company is doing the right thing to achieve its goals. The social media audit is usually followed by a social media strategy. In this you will outline what the company is doing wrong and the steps they need to take in order to accomplish their marketing goals.
Some companies will hire you to only prepare the strategy as they themselves will want to implement your input. You will also need to perform an audit at regular intervals like every month or quarterly to see if the they are progressing. While others will want you to both create and run the strategy or at least be partially involved.
If you are a strategist, you will love this! Social media consulting or coaching is when you speak to the client face to face or over the phone or Skype. You listen to their business problems and tell them what they need to do to improve their social media marketing results.
Therefore, it will be necessary for them to invest in advertising. You should learn as much as you can about social media advertising to help your clients get the best out of it. This should include setting up landing pages and funnels. You must mainly place your focus on understanding Facebook, Twitter and Linkedin advertising.
5% of the $23. 68 billion spent on advertising in 2015 was spent on Facebook ads, 8. 8% was spent on Twitter ads and 3. 8% on Linkedin ads. Pinterest promoted pins were recently released to the public, therefore ad spend on the network might grow this year. You should learn more about running ads here too.
There is always going to be a ton of content marketing work waiting for you. You can also organize workshops where you teach a group of people how to get better at social media marketing. These can either last half a day or a full day. Sometimes you can even team up with other social media managers and organise one together.
Some of the top ones get invited regularly to speak and are paid really high amounts. They also get free accommodation and transport. For example, Mari Smith earns between $15,000 and $50,000 every time she speaks because she is one of the top Facebook marketers in the world. If you want the best Facebook marketer in the world you go to Mari.
To provide the services listed above you will need to know what the pages look like, how users interact with them, what content to publish and how to run ads. It is also important for you to stay up to date on the latest changes the networks are making. You will even need to learn how to perform other things like audience research, studying analytics and using social media tools.
This is whether to specialise or not. There are mainly two kinds of social media managers, those who offer all social media marketing services for all networks and those who focus on specific networks or services. The biggest benefit of focusing on one social network is that it helps you dominate a niche.
And if you build a reputation for specialisation in a one social network you can charge higher rates too. For example when I think of top Facebook marketers the first people that come to my mind are Mari Smith and Jon Loomer. When I think of Pinterest marketing Kate Ahl of Simple Pin Media comes to my mind and when I think of Instagram Marketing Sue B Zimmerman comes to my mind.
Then there are several others who offer all social media services on almost all of the top networks. So spend some deciding which networks you want to focus on. Once you know what you want to do, it will be easy to decide on what to learn. My advice would be to learn at least the basics on all the main networks, but to specialize in one - social media, social media manager, social media management, social media accounts, social media managers, social media marketing, social media strategy, social media platforms, content calendar, new york, social media profiles, account manager, social media account, public relations, target audience, social media specialist, social networks, social media presence, manager jobs, social network, social media specialists, community manager, social media networks, social media audit, brand awareness, social media directory, social media users, influencer marketing, social accounts, customer service.